After starting the 'in a Box' concept in Alkmaar in 2018, we noticed as true import Amsterdammers that the appreciation and fame of the local delicacy in the capital was not much better. The average tourist manages to get hold of a local product here and there, but the 'Dutch-Amsterdammer' really doesn't get far than a piece of Old Amsterdam or a locally brewed beer.
After a few weeks of brainstorming and doing some research here and there, we knew, here too we are going to build something unique around the local delicacies. A unique Box filled with all kinds of local products, all made by local entrepreneurs!
One by one we went to all the local shops, entrepreneurs and hobbyists to get the best of the best, to find out what was available at all. And what turned out? Amsterdam had much more beautiful things to offer than we thought possible.
No other party brought attention to these local heroes, so we took on that task.
Amsterdam in a Box
We are enthusiasts who believe that there is a lack of appreciation for the local delicacies and therefore also the local entrepreneur.
In addition, we want to offer an alternative to the Christmas packages that are distributed to everyone and are the same every year. Or those gift cards that are a 'trend' these days.
A Box full of local delicacies creates a connection with the city where you live and work, something that is much needed in a society that is becoming increasingly individual.
This connection should ensure that people again get sausage from Brandt & Levie, chocolate from the Chocolate Makers, wine from Chateu Amsterdam and beer from Amsterdam Brewboys.
Only when the Christmas hampers are something to look forward to again and people flock to the local shops again instead of the Albert Heijn and Jumbo, can we say that we are satisfied.